Anyone else get a lot of SEO Spam?
SEO, in case you were not aware is the acronym for Search Engine Optimization, and is a marketing technique which focuses on growing the visibility of your web-site through non-paid search engine results.
To get a higher ranking website, you need a combination of good content and your site has to hit the right keywords. Doing this will drive traffic to the website, and all of this helps the search engines know that your site needs to be shown to people searching for whatever you have written about.
It stands to reason then, that just because you created a web-site (or blog) it doesn’t mean that anyone will see it or read it. The site has to be “indexed”, meaning that it needs to show up in search engines, and it gets indexed by having people show up and visit the site.
The more visitors, the higher the ranking.
What does SEO spam have to do with inTAXicating and the CRA?
Quite a lot, actually.
In and amongst the spam we get on our website, the majority of pitches are from SEO companies who promise to help me get this website on the “first page of Google”.
Now, I know that a lot of these inquiries are spam because they are fraudulent – trying to steal identities and money – however there are some real companies who reach out to help me improve my site’s ranking, and to those companies – and to ANY company who is going to take the time to make a pitch any company, I offer this advice.
At the very least, before you reach out, you really need to check to see that you are offering a service which they actually need?
You see, there are many inTAXicating blog posts which already come up on the first page of Google. Some, in fact, come up first or second. Many even come up before the Canada Revenue Agency!
So thank you for the offer to get me on the first page of Google searches. If I was even going to consider using your services at any point in time, and you have not taken the time to see that, what less obvious things have you missed?
Business fail because they do not take the time to check their prospective client(s) out and they end up making a pitch which shows there is no attention to detail being paid.
In the meantime, if our blog posts are ranking higher on Google – and we do not promote, or pay for any ads – then you know where a large number of Canadians are going to find answers for their tax problems and to find resources to help them in their dealings with the CRA.
Even the CRA sometimes contacts us for feedback regarding the way they have written something to see if our understanding represents the message that the CRA is trying to get across.
If you, or anyone you know has a tax issue with the Canada Revenue Agency, then they need to contact us, at inTAXicating Tax Services. We rank higher than the CRA on CRA tax matters for a reason.
Email us here: firstname.lastname@example.org