SEO Spam, inTAXicating, and Why Businesses Fail

Anyone else get a lot of SEO Spam?

SEO, in case you were not aware is the acronym for Search Engine Optimization, and is a marketing technique which focuses on growing the visibility of your web-site through non-paid search engine results.

To get a higher ranking website, you need a combination of good content and your site has to hit the right keywords.  Doing this will drive traffic to the website, and all of this helps the search engines know that your site needs to be shown to people searching for whatever you have written about.

It stands to reason then, that just because you created a web-site (or blog) it doesn’t mean that anyone will see it or read it.  The site has to be “indexed”, meaning that it needs to show up in search engines, and it gets indexed by having people show up and visit the site.

The more visitors, the higher the ranking.

What does SEO spam have to do with businesses failing?  Directly, a lot, yet indirectly, a lot as well.

In and amongst the spam I get at http://www.intaxicating.ca, I seem to get a LOT of pitches from SEO companies who promise to help me get your website on the “first page of Google”.

Now, I know that a lot of these inquiries are spam because they are fraudulent – trying to steal identities and money – however there are some real companies who reach out to help me improve my site’s ranking.

If you are going to take the time to make a pitch to company, should you not check before you reach out to ensure that you are offering a service which they actually need?

Some of the blog posts contained on the inTAXicating blog already come up on the first page of Google.  In fact, several inTAXicating posts come up before the Canada Revenue Agency when they are being searched.

Forget the offer to be on the 1st page of Google searches.  When you’re number 1 already, why even make the offer of service.

If you cannot see that, what else are you going to miss which is a lot less obvious?

Business fail because they do not take the time to check their prospective client(s) out and they end up making a pitch which shows there is no attention to detail being paid.

In the meantime, when you have a tax issue, and you need the best, contact inTAXicating.  We rank higher than the CRA on CRA tax matters for a reason.

info@intaxicating.ca

 

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